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  • 5. Paul A. Gompers and Josh Lerner, The Money of Invention: How Venture Capital Creates New Wealth, Boston: Harvard Business School Publishing, 2001, pp. 63-64.
  • 6. Philip Kotler and Gary Armstrong, Principles of Marketing, p. 249.
  • 7. Weinstein, Market Segmentation.
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  • 9. Inside the Very Strange World of Billionaire John Sperling, Fortune, April 29,
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  • 12. . : Louis W. Stern, Dealing with Justice, Routes to Market, Spring 2002.
  • 13. Paul Rogers, Tom Holland, and Dan Haas, Value Acceleration: Lessons from Private-Equity Masters, Harvard Business Review, June 2002, pp. 96-97.
 
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