Меню
Главная
Авторизация/Регистрация
 
Главная arrow Инвестирование arrow Привлечение инвесторов

ПРИМЕЧАНИЯ

1. Модель устойчивого предприятия, ориентированного на маркетинг, была представлена в двух бестселлерах Филипа Котлера и Хермавана Картад-жайи, см: Repositioning Asia: From Bubble to Sustainable Economy, John Wiley & Sons (Asia) Pte. Ltd., 2000; Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice Hall, Pearson Education Asia Pte. Ltd., 2003.

2. Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed., Upper Saddle River, NJ: Prentice Hall, 2001, p. 49.

3. Art Weinstein, Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Customer Behavior, Chicago: Probus Publishing Company, 1994.

4. Paul Rogers, Tom Holland, and Dan Haas, «Value Acceleration: Lessons from Private-Equity Masters», Harvard Business Review, June 2002, pp. 98-99.

5. Paul A. Gompers and Josh Lerner, The Money of Invention: How Venture Capital Creates New Wealth, Boston: Harvard Business School Publishing, 2001, pp. 63-64.

6. Philip Kotler and Gary Armstrong, Principles of Marketing, p. 249.

7. Weinstein, Market Segmentation.

8. Mark van Osnabrugge and Robert J. Robinson, Angel Investing: Matching Startup Funds with Start-up Companies, San Francisco: Jossey-Bass, 2000, p. 85.

9. «Inside the Very Strange World of Billionaire John Sperling», Fortune, April 29,

2002, p. 66.

10. Там же, p. 108.

11. Yoram J. Wind, «Positioning Analysis and Strategy», in G. Day, B. Weitz, and R. Wensley, eds., The Interface of Marketing and Strategy, London: JAI Press, 1990.

12. См. интервью: Louis W. Stern, «Dealing with Justice», Routes to Market, Spring 2002.

13. Paul Rogers, Tom Holland, and Dan Haas, «Value Acceleration: Lessons from Private-Equity Masters», Harvard Business Review, June 2002, pp. 96-97.

 
Если Вы заметили ошибку в тексте выделите слово и нажмите Shift + Enter
 
Популярные страницы